While I was looking up popular fashions during the Harlem Renaissance, I kept finding these odd facial creams that were targeted for African Americans. The purpose of these creams was to progressively lighten the skin. The idea was to make the person appear lighter, and therefore, more beautiful.
Doing some extra research, I found out that companies began advertising regular make-up (i.e. mascara, eye shadow, lipstick) with African American models in the 1950s but did not produce colors to specifically match and compliment African American skin until the 1970s. Making cosmetics specifically for women of color turned Madam C.J. Walker into the first self-made female millionaire.